When we shift from offering apologies to expressing gratitude, we elevate the warmth and positive emotions in our interactions, fostering deeper connections with the individuals on the receiving end. This shift can also bolster our self-confidence. Continuously apologizing for minor missteps may inadvertently make us feel inferior to others.
The act of expressing gratitude through a simple “thank you” is appropriate in virtually any circumstance. While it might not be necessary to utter it daily if our actions consistently convey our appreciation, verbalizing gratitude when there are no other means to demonstrate our deep appreciation can have a profound impact.
Incorporating the phrases “Thank You,” “Please,” and “Sorry” into our interactions contributes to the cultivation of relationships grounded in trust and mutual understanding. These words possess the power to make people feel valued, respected, and genuinely cared for, reinforcing their sense of importance in your life.
@Digitaldavos95 Karl really interesting question because as individuals it is much easier for us to take a stance for or against societal issues, than as companies.
For a while now it has been trendy, and beneficial for brands to take a stance on progressive issues like climate and inclusivity. Then, of course as we all know, when Bud Light tried to make a ground-breaking gesture it ended up literally sinking their brand for years to come. Billions were wiped off its parent company’s valuation.
This has sent a real chill through the marketing world, and I don’t think we will see companies taking a public stance on hot-button issues for a long time unfortunately.
For those who live outside the US and may not be familiar with what happened, here’s an article that explains it:
From what I see, brands are not completely scared off from taking low-key stances on important societal issues. They just are more wary of diving head-long into highly divisive issues. We will see more caution in the future, but it is still a positive for brands to create an emotional bond with consumers through involvement in issues consumers care about.
A stark reminder of what happens when we are too afraid, or too indifferent, to take a stance. In the US we already have the unthinkable happening. Many people are afraid of career repercussions if they make their political beliefs known.